Prido

Quality and digitalisation open doors to new markets

Prido’s industrial doors last for generations and the high quality has made the company a market leader in the Nordic countries. As part of Lagercrantz Group, new avenues are now opening for continued international expansion.

In the early 1970s, Prido launched its first door and ever since then the company Prido has specialised in developing sustainable, energy-efficient and high-quality door solutions. The centrepiece is still the proprietary folding door, whose sandwich construction provides a U-value, which is around 40% better than other, traditional frame-built folding doors.

Proximity to customers
Prido’s modern and automated production facility is located in Sweden where development and manufacturing take place in close collaboration. By working with direct sales, Prido has full control over customer dialogues, pricing and delivery. The installations are performed by certified installers and Prido’s own transport services ensure that deliveries are made promptly, reliably and without unnecessary packaging. These are factors that give Prido economies of scale and the ability to maintain high product quality at a low cost.

Digitalisation is a core part of the business model
Another key success factor is Prido’s powerful ecosystem of digital tools, including flexible quote and order management systems for repeat customers and an innovative case management system that provides full transparency throughout the entire installation process.

Prido in Lagercrantz Group
In February 2024, Prido became a part of Lagercrantz Group, with increased focus on digitalisation, efficiency improvements and international expansion. This is how Prido’s MD, Josephine Stjänerfält, comments on the continued development:

“We have a strong base in the Nordic countries, but our products, our business model and our brand have much greater potential. With Lagercrantz’s support, we are gearing up to take Prido to the next level.”

Published June 2025