Precimeter
Precimeter is a world leader in level measurement of molten metals, and a premium supplier of solutions for controlling levels, transfer and flow control of molten metals. Customers include, among others, foundry machine OEMs, system integrators and metal casting end users. With offices in four countries, customers are serviced in more than 50 countries.
Precimeter in the Lagercrantz Group
Precimeter had annual revenue of approximately MSEK 30 when it was acquired by Lagercrantz in 2014. Together with the division's management, growth strategies were developed and long-term investments were made for the company's development and organisation. The company now has a strong local presence in key markets through production facilities in Sweden, USA and Germany, together with a network of knowledgeable partners in 35 countries. The company’s own sales office in China has strengthened the brand in Asia and investments have been made in the company’s technology departments to handle new applications and business segments.
In an otherwise conservative industry, there is an opportunity to increase accessibility and exposure through digital marketing, and in 2022 a special investment was made in this area. With the help of the Lagercrantz Growth Fund, Precimeter has been able to develop new products in the form of sensors that have recently been put into production. New electromagnetic pumps for the chemical industry and high-tech applications are also planned during the year. In recent years, the company has moved to new premises in better locations in Sweden and Germany, which has made it easier to attract employees with the right skills. Today, Precimeter is in a growth phase and has doubled its revenue, completely organically. The goal to generate annual revenue of MSEK 100, which was set internally a few years ago, is now within reach.
"The stability that Lagercrantz's breadth provides means that full focus can be devoted to business development and growth in new markets. With an owner like Lagercrantz, we can reach our full potential.” Ivan Dejanovic, CEO
Updated August 2023