Direktronik
Success built on stable technology and reliable customer service
Technical hardware is all well and good, but more than that is required to be successful in network and data communications. Thanks to genuine expert knowledge, personalised customer service and fast delivery, Direktronik is continuing its profitable growth journey.
Direktronik in the Lagercrantz Group
In the 1980s – in the early days of digitalisation – the couple Christina and Anders Backlund started importing and selling hardware for data and network communications. The first customers came primarily from industry, but in line with the PC revolution, Direktronik’s range also expanded and customers poured in. Today, Direktronik offers a wide range of products, with solutions for everything from networks and electronics to electromechanics.
Human relations at the centre
The fact that Direktronik stands for reliable delivery of high-quality technology is of course one explanation for why the company has become a highly regarded supplier to companies and organisations throughout the Nordic countries. But just as important is the company’s view of customer relations. In Direktronik, the customer contact centre is the beating heart of the business, and the guiding business principle is that everyone should be helped to solve their problems as quickly as possible. When the customer calls, one of Direktronik’s experts answers within three rings! This is genuine customer care that permeates the entire customer journey – from the first contact to installation and subsequent support.
Direktronik in Lagercrantz Group
Direktronik is part of Lagercrantz Group since 2007,which benefits the company’s ability to grow in a competitive industry. This is what Direktronik’s MD, Mats Rydén, has to say about the advantages of being part of the Group:
”By taking advantage of Lagercrantz Group’s structure and decentralised leadership, we have been able to develop without compromising the basis of our business concept. This is why Direktronik today – 40 years after its foundation – is stronger and more profitable than ever.”
Published June 2025
